Over the years, Trek has made a number of high profile acquisitions. In 2020, Trek continued to support the Trek-Segafredo men's and women's race outfits, two highly successful teams. In that role, it provided bikes for high profile winners such as Fabian Cancellaraand Alberto Contador,as well as Jens Voigt, and notably his Hour Record in September 2014. In 2014, the brand sponsored the Trek Factory Racing Team, now calledTrek–Segafredo. He won his seven editions of the Tour de Frances on bikes bearing the brand name, but all of said wins were later taken from him following doping violations. In 1997, it helped him sign with their sponsored team, US Postal Service Pro Cycling. ![]() ![]() Trek supported now disgraced American cyclist, Lance Armstrong, through his peak years.
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